The goal is getting more relevant and qualified traffic to your web site. To accomplish this it is important to get your website ranked higher on the major search engines (Google, Yahoo, and Bing), today’s “Super Yellow Pages”. There are two ways to achieve this objective, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The two processes aim for the same end goal – but use very different means.
Search Engine Optimization is the use of techniques that make your website more search engine “friendly.” Adding titles, inserting appropriate content, link building, and uniqueness are all applications of SEO. When you optimize your website for the search engines you ensure that Google, Yahoo, and the other engines can “crawl” (or browse) your web pages quickly and easily. SEO is an ongoing process. At Cyberex we believe this is first and most important step. We use an “Organic” approach, in other words we determine your current position on the major search engines, identify and research your closest competitors, then modify the areas listed above to improve your position.
On the other side, Search Engine Marketing, or SEM, is usually defined as the utilization of the major search engines “Paid” or “Sponsored” listings. We have all seen the links on the top and right side of Google’s results – those positions were auctioned by interested companies. To use SEM you must first have an account at the search engine. Then, Cyberex would use their tools to select the keywords we have identified through the “Organic” approach listed above to design and place your “pay per click” ads. We work within a pre-establish budget, monitor and modify the display ads to achieve your desired results.
The combination of these two solutions will provide long-lasting traffic and, if implemented correctly, highly qualified visitors.